Don't just see the shoe. Experience it.
It should be no surprise that a shoe company sells shoes. But how does one sell shoes? At KEEN, we make what we call "fitter" videos to help our fans understand what they're buying.
Since being at KEEN, I've had the chance to change the series up a bit. I've opted for a topdown explainer style with voiceover to remove any fluff and get right to the shoe. Mixed with beauty shots and on location footage, fans get an idea of what a shoe looks like, feels like, and how it performs.
The modular style gives this series a lot of legs to move and change as the shoe requires. I'm just happy to put shoes in people's faces because, heads up, they're kind of cool shoes. See for yourself above!
